Hyde aspired to raise about $8M; however, before launching our last campaign, we decided to hire a consulting firm to help us. It was probably the single smartest thing we did. Demont Associates helped us raise $16M – far more than any of our staff or Board members imagined we could raise and six times more than any prior campaign.
I initially was unsure about the benefit of a planning study in large part because we had run two successful campaigns before without a study and because it is a lot of money! But the detail of information received and the appreciation expressed by many of those interviewed that we were doing this in a planned and serious way has won me over. I feel that what we learned will not only benefit the planning for the campaign but for a lot of our work in other parts of our effort as well.