THE ROLE OF THE BOARD

Ten Vital Roles of Board Members in a Capital Campaign

1. Approve the priorities to be addressed and the case for support of the capital campaign.

2. Reflect their individual stories about why they are involved with the organization; commit their passion and personality; and be visible and vocal advocates for the mission, strategic plan, and capital and program objectives of the organization.

3. Authorize the campaign budget and staffing including any counsel that may be retained for the campaign.

4. Approve the campaign policies and named gift opportunities to be used in the campaign to motivate and recognize those who give capital gifts.

5. Commit thoughtful and proportionate pledges/gifts (over and above annual support for operating) prior to the solicitation of any non-Board members. Welcome your solicitor(s) when they approach you to discuss your gift to the campaign. 100 percent participation in campaign giving will also encourage others who are less familiar with the organization to give generously.

6. Identify prospective donors and/or volunteers and, when appropriate, provide entree to them.

7. Monitor progress of the campaign, especially assuring its objectives are being met in a cost-effective manner.

8. Support the CEO of the organization, understanding that a campaign may require as much as 40 percent (or more) of his/her time during the campaign period.

Optional depending upon skills:

9. Serve as a volunteer solicitor and/or committee member in the campaign organization.

10. Accept a leadership role as a division, committee, or overall Campaign Chairperson.

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